Tuesday, February 24, 2009

Whatever the medium, Girard’s love for typography was the common thread that wove his work together. House Industries is featuring a gallery of this typographers work: Alexander Girard by House Industries

Monday, February 23, 2009

Brandmark Case Study

Final Version
Project:Synchro provides organizational performance enhancement through consulting and coaching. Clients include technical and manufacturing companies and organizations wanting to develop systems and processes to create a unified workplace and support lasting cultural change.
"The owner wanted to create a timeless graphic reflecting her business model in a visual way. She had a triangle and gears in mind and wanted to use it in the design.
After interviewing her and the way she conducts business, I could sense that flow was important, something dynamic and moving; she said her husband was into motors. My first thought was Wankel engine ;) exploration, then focused direction. I looked into the rich history of the triangle in different cultures, and looked for interesting patterns to explore."

Version 2
"Ths version is based off the pattern found on the Borromean triangle with colors that mix to create a luminescent quality. The idea that everyone brings something to the table and adds to the final idea."
Version 3

"I had to entertain the triangle and gears she initially conceived. We all agreed it was too heavy and didn't speak to her business model."

The version approved turned out to be a great balance of both analytical skills (Fractal triangles) and intuition (sumi brushstroke) to get to the solution, whatever that may be. It is open and unconfined which also speaks to her business and clients.
Everyone was happy with the final solution.

Special thanks to Susan at Big Ears Strategic Marketing for bringing me into this project.

Friday, February 13, 2009

The Pepsi media blitz continues...

Arnell Somehow Equates Pepsi to the Sun's Gravitation among other things. Part of the reason one does a redesign is to create a buzz. Why not do it in a grand way? My take on it is less about the design and more on a fascination with the social impact it has.
"It goes way beyond reasonable. ... It's preposterous and extreme, and kinda layered with bullshit," said Charles Rosen, founding partner of New York ad agency Amalgamated. "But I understand the reason they went as far as they did with it.
Read more on Advertising Age, then read about PepsiCo profit drop, thencheck out this awesome redesign of the Pepsi redesign.

Sunday, February 8, 2009

There is a good discussion going on about the new Pepsi logo and its connection to Obama logo at DTG design by Fred Showker. I stay neutral, since I am not a carbonated soft drinker and have little allegiance either Pepsi or Coke. I'm always amazed at the time and money spent on this magical craft.
Interesting reviews of beverage marketing here at BevReview.com

Saturday, February 7, 2009

Shepard Fairey Media Blitz

Shepard Fairey
of Obey Giant fame has been in the media swirl lately for good or bad. Either way, it is a great way to mark up your hourly rate;) It's hard to keep track of all the flurry but here is what I have come up with lately:

Shepard Fairey arrested in Boston
Shepard Fairey: Supply and Demand show opens ICA Boston
AP wants credit for Fairey's Obama image

I want to stand back from all this and let you consider the following:
Art is a powerful tool and can take many forms from the hyper-nostalgic Thomas Kinkade to the art sampling of Shepard. Both reflect our society and current culture in perfect clarity.
Where do you stand on this?