Arnell Somehow Equates Pepsi to the Sun's Gravitation among other things. Part of the reason one does a redesign is to create a buzz. Why not do it in a grand way? My take on it is less about the design and more on a fascination with the social impact it has.
"It goes way beyond reasonable. ... It's preposterous and extreme, and kinda layered with bullshit," said Charles Rosen, founding partner of New York ad agency Amalgamated. "But I understand the reason they went as far as they did with it.Read more on Advertising Age, then read about PepsiCo profit drop, thencheck out this awesome redesign of the Pepsi redesign.