Friday, September 25, 2009

Fresh Brandmark



Client: GEObispo
Industry: Mapping, Cartography
Specialty: Providing Geographic Information System (GIS) services to people who care about the outdoors. Our mission is to create visually appealing, information-rich maps.
Target Market: SLO County Land Conservancies, specialty outdoor events and non profits.
General Use: Maps, communication material, and website.

Notes: The discovery process generated three concepts. We chose the first, with slight modifications to the topo image taken from the Morro Bay SP trail system mapped by GEObispo.
It was important to have a bold logo that read well in black and white as well as color. GEObispo wanted to align themselves with clients who care about the outdoors. The colors reflect sustainable green practices in the marketing material align GEObispo with like minded businesses.

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