Friday, September 11, 2009

Creating an image for Kitch...

Kitch comes in many forms and is something dear to my heart. Why? Because I see myself as the living version of that word!
I took on a recent project because I wanted to be a part of the family heritage in some small way. the Rinconada General Store is east of our little town of Santa Margarita and sets in a valley that is truly beautiful in an understated discovery kind of way.
First thing (ok, second thing if you count signing the contract as first) on my list is the discovery process. I researched the location, talked to the client, and responded with something unique to them.
I recently finished this brand illustration that will be used on everything from paper bags, trucker caps and signage to snow globes and camper coffee mugs.

Site photos of the local landmarks like Ronconada mountain. Locals say you can see George Washington's profile, can you?

The heritage of a store owned by the same family for fifty years. Grampa built the Western theme Genal Store and painted it with an effective roadside attraction eye catching barn red with white trim.

Use the visual cues from local surroundings. I love this typeface - it's called Helldorado!

The beauty of a thumbnail sketch is you can leave out unimportant things.

Add a little phrase that grandma used to say and you've got a complete package with a tagline the family will love and is truly unique to the area.

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