Paul Rand created some of the most memorable brandmarks in the USA. His playful style was thoughtful, simple, sophisticated and continues to be timeless. In Design, Form, and Chaos, Rand shares “some thoughts and despair about the design of a logo". All I can say is Wow!
PS:
I never knew he did ENRON logo. Just proves that it's not the logo that shapes the company.
Question: Does corporate america currently invest in thought provoking design?
What are the latest corporate rebrands new you've seen? Certainly not the GAP!
