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The Dukes of Margarita by bilbord99
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Flag of Nunavut/Olympic logo

NPR has a good article on the origins of the 2010 Olympics. The symbol borrowed heavily from the rock stacks called an inukshuk. They were apparently used to mark a good spot for hunting or fishing. In my experience with rock stacking, they have always meant as a marker or call it ancient tagging. Sort of like saying: "I was here" or "this is the trail" or "cool spot".

Here's how my head works:

1. Facebook friend posts you tube videos of Led Zepplin
2. Rockin' out, I notice Jimmy Pages' cool rocker Wizard outfit
3. Google Jimmy Page Costume brings me to a blog all about Rocker fashion, wow!
4. Then finally to a book called The Look Adventures in Rock & Pop Fashion

I get sucked into checking this rocker fashion blog for a good hour. It's quite a history that I knew existed, yet never seen chronicled until now. It is part of the brand for sure. It is stage, it is bigger than life, it is showmanship, rocking that bling and something flashy and colorful a fan can see from the top row of a sold out stadium.

Give Elvis The Brand a listen - and remember to wear your rockin’ shoes!