The subliminal suggestion displayed isn't quite what they probably had in mind. Spotted on a billboard on the 101 southbound just north of SLO. I definitely did a double take when I went whizzing by. French is a Hospital located in San Luis Obispo. At 65 mph, no one will pick up on the light serif font that spells it out. On the positive note, I did read it all the second time I drove south to SLO. I'm assuming the intended audience is the local traffic that commutes to work every day.
On the campaign expense side, I see the ad on billboards both northbound and southbound, AND in the local newspaper AND the cash paid to the ad agency who owns the account. Was it intentional? If so - Brilliant! The client has a great sense of humor, and the agency has a sharp designer who knows how turn heads (not recommended on the freeway while driving). So I ask you marketeers out there: Should the client drop the agency? What amends should take place?
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