Tuesday, April 21, 2009

The Year of the Tarnished Brands

PR Week has an article about the year of the rebrand. It seems like there are a few tarnished businesses out there besides Blackwater now “Xe”. (Pronounced “Z”).
Name Wire covers the matter and gets into the delicate balance and strategy it takes to rebrand a tarnished business. I have a feeling there are more to come.

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