Monday, January 5, 2009
Raymond Loewy Designs are just "Cool"
Modern design was shaped by Raymond Loewy; best known for such American design icons as the Coca Cola bottle, Air Force One, Lucky Strike, Greyhound Bus, Pennsylvania S-1 Locomotive, Exxon and Shell logos, NASA interiors for Sky Lab and the Space Shuttle along with the Avanti.
A bold self-publicist, Loewy published his autobiography Never Leave Well Enough Alone in 1951. He recounted that his start in industrial design came when, at sixteen, he designed and sold a successful model airplane. Over the course of his career he created some of the most enduring images of the mid-century industrial design.